MachineShop Adds Industry Veteran Michael Bauer to Leadership Team as Chief Product Officer

Chief Product Officer Press Release - Mike Bauer

BOSTON, AUGUST 05, 2019 - MachineShop, the Edge Computing Company, today announced the appointment of Michael Bauer as Chief Product Officer. Bauer joins MachineShop with over 30 years of product management, marketing, go-to-market and operational experience and will drive MachineShop’s product management and marketing organizations. Prior to MachineShop, Bauer was a founder and Chief Operating Officer/Chief Product Officer of Innovu, a big data analytics software and services company serving the human capital risk management market. Bauer also has experience in the embedded Linux market, which is a key technology in many connected product solutions.

With billions of additional smart, connected products coming online over the next few years, high volume device management and orchestration will be paramount to realize the promised value these devices bring to companies world-wide. Bauer brings to MachineShop a broad product background that spans customer and partner solutions in big data analytics, IT infrastructure management, data/telecommunications, enterprise software, and embedded systems industries. In this newly created role, Bauer will drive and accelerate the execution of the company’s product, marketing, and go-to-market strategy.

“I’ve had the privilege of knowing Mike for more than a decade and seen first hand how he approaches the challenge of product strategy and market execution,” said MachineShop CEO, Michael Campbell. "We are all thrilled to have such a thoughtful leader on our team.”

“I am extremely excited to join the MachineShop team to help guide MachineShop’s powerful Edge IQ(TM) software platform become the choice for smart, connected device management and orchestration,” said Bauer. “I look forward to working with our partners and customers in the years to come to maximize their investments in smart, connected devices”


About MachineShop

MachineShop provides Operational Device Management software for Connected Products and the Connected Enterprise. Device Management is an essential element in digital transformation initiatives for organizations that make connected products and the customers who use them. Just as organizations spend billions of dollars annually on CRM software and solutions, Operational Device Management (ODM) software will enable and help manage the valuable relationships between connected products, their makers, users and all others in the supply chain. MachineShop ODM is a distributed software solution that serves connected product OEMs, enterprises and ISVs worldwide. Founded in 2012, MachineShop is headquartered in Boston, MA, with offices in Denver and distribution partners worldwide. More information about our products and offerings can be found at